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Table of Contents
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Target the companies
Chapter 1
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Target the prospects
Chapter 2
Chapter cover
Humanize the message
Chapter 3
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Follow-up with value
Chapter 4
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Master the channels
Chapter 5
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Optimize the deliverability
Chapter 6
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Nurture the relationship
Chapter 7
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Where to go from here?
Chapter 8

Target the prospects

Discussions to target and find the prospects that matter

Chapter 2
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GDPR and Cold Email Explained in 4 Rules

A discussion on the rules to follow when prospecting in Europe.

Chapter 2
6 minutes

GDPR & Cold Email

A discussion on the rules to follow when prospecting in Europe.

julienanthonypower

GDPR? What?

The GDPR is a law that came into force on May 25, 2018, and aims to protect European citizens data.

julien

Rule #1: Have a legitimate interest (Article 47)

This amounts to correctly targeting your prospects and cleaning up your lists.

anthony

Rule #2: Contact on a professional email

This rule has not changed. It is forbidden to send an email to someone on their personal email address.

julien

Rule #3: Unsubscription (Article 21)

There must be a clear and visible way to opt-out of your emails.

anthony

Rule #4: Accept deletion of data (Article 17)

A user can request that we delete all personal data concerning him (and his email address is one of them).

julien

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