Discussions to optimize the deliverability
A discussion about hard bounce, soft bounce, and how to increase your email deliverability.
When an email bounces, it just means that the recipient's server did not accept it.
A hard bounce happens because the recipient's email address does not exist. Whatever the reason, you should remove them.
Soft bounce indicates that an email address is valid but that your message could not be delivered. This situation can result from different factors.
Your marketing software will try sending again in the coming hours/days. It will designate a soft bounce as a hard bounce between 3 and 5 failed attempts.
When I read pending bounce, I read soft bounce while keeping in mind that the server will attempt to deliver the email for a while.
I tend to ignore them because he authors aggregate internal data made to attract customers. I prefer to follow one rule: stay under 5%.
If they must confirm their email, you will exclude all the fake emails. The only downside is that you will lose many who are valid emails (≈ 20%).
Identify new prospects & companies automatically and put your lead generation on autopilot.
